SEATTLE: Tom Brokaw, R.E.M., Christy Turlington, and Hillary Clinton are among the many celebrities spreading more than holiday cheer at Amazon.com. They're also helping the internet retailer's PR efforts move in a new direction.
Since November 3, Amazon has presented the "Holiday A-List," where each day a new celebrity offers exclusive content - such as never-before-released songs or new short stories - to the website's customers. This represents an effort to tie Amazon's PR and marketing toward endeavors that benefit the ...