Objective: Alberta Ferretti partnered with Stardoll, a virtual fashion network (stardoll.com) aimed at 9- to 17-year-olds, to launch a virtual promotional boutique. Designed like the store in New York City, it highlights real items for sale from Ferretti's Philosophy collection. Annelise Peterson, director of PR at Alberta Ferretti, explained that the brand is trying to reach a younger demographic and drive that consumer to the retail outlets. “[We thought], ‘How can fashion reach the next generation... of young individuals who ...