Retailer battles corporate-giant misperception by giving a behind-the-scenes tour of its supply chain
Starbucks is ubiquitous. At this point, there's almost no other way to describe the coffee maker/retailer's presence in metro and suburban areas in the US. In an interview with 60 Minutes, Howard Schultz, chairman of Starbucks, said the reason for so many locations was that it alleviated overcrowding.
Consumers want and will wait in some very long lines for a $3 or $4 cup of coffee, latte, or ...