SEATTLE: Starbucks Coffee Company is using employee communications and traditional and social media outreach to encourage consumers and business leaders to support job creation through the “Create Jobs for the USA” initiative.

The company launched the effort with the Opportunity Finance Network earlier this month, and it began accepting in-store and online donations this week. When customers donate $5 to the program, they receive a red, white, and blue wristband that was made in the US with the word “indivisible” ...