Company Starbucks
Campaign Natural Fusions launch
Agency mix BBDO, Catapult, Digitas, Blast Radius, Edelman
Lead agency BBDO
In-house team Corey duBrowa, VP of global comms; Alan Hilowitz, senior manager of global consumer PR; Michele Waits, director of US packaged coffee; Jennifer Berger, director of marketing and advertising services
What Starbucks has gained in retail awareness in recent years, it lacks in market share, with 4% of the 65 billion cups of coffee consumed annually in the US. In ...