To celebrate the 30th anniversary of the original Star Wars, Lucasfilm planned to transform the Los Angeles Convention Center into the largest fan celebration in franchise history.
For five days, the massive festival would lure enthusiasts with interactive activities, contests and exhibits, exclusive merchandise, celebrity appearances, film and video presentations, and plenty of fan-created entertainment.
There were some media misconceptions, however, that Lucasfilm was hoping to avoid, says John Singh, the company's director of publicity.
"We didn't want this to be a ...