PR is a component of marketing, but also can serve a valuable sales function.
Faced with a limited budget for the launch of his Lil' Dipper line of infant skin products, Two Square Meters founder Adam Agensky worked with Forty Weeks, an expert on marketing to new/ expectant parents, on a push that used media outreach to not just build brand awareness, but as a replacement for a traditional sales staff.
Strategy
Rather than target traditional parenting publications, Forty Weeks founder Julia Beck ...