NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com. The retailer partnered with youth-focused, nonprofit DoSomething.org and American Idol winner Jordin Sparks to motivate students on summer vacation to collect school supplies for children in need. Boca Raton-based agency Tilson Communications pitched the partnership with DoSomething.org, after a competitive January review with four other agencies.
Staples hires agencies on a project-by-project basis to assist its internal communications team, said ...