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Stanley builds buzz, sales for anniversary

Tanya Lewis

January 11, 2013

Client: Stanley, a brand of PMI (Seattle, WA)
Agency: Momentum Media PR (Boston and Boulder, CO)
Campaign: Stanley 100th Anniversary Commemorative Product Launch
Duration: August 8 - December 2012
Budget: approximately $200,000

Stanley and Momentum Media PR, its AOR for PR, used the holiday 2012 selling season to kick-off the celebration of the brand's 2013 centennial anniversary with the launch of a commemorative insulated vacuum bottle in two sizes.

“Ultimately, we were trying to get the word out about ...

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Stanley builds buzz, sales for anniversary

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