Stanley, a brand of PMI (Seattle, WA)
Momentum Media PR (Boston and Boulder, CO)
Stanley 100th Anniversary Commemorative Product Launch
August 8 - December 2012
: approximately $200,000
Stanley and Momentum Media PR, its AOR for PR, used the holiday 2012 selling season to kick-off the celebration of the brand's 2013 centennial anniversary with the launch of a commemorative insulated vacuum bottle in two sizes.
“Ultimately, we were trying to get the word out about ...