OTTAWA, ONTARIO: Sexual wellness product manufacturer Standard Innovation Corporation has selected Ogilvy Public Relations as its global AOR after an informal review.
Ogilvy beat out five other agencies for the assignment. The company previously worked with Toronto-based NKPR for a year.
The company picked Ogilvy, which is primarily focused on the company's We-Vibe III rechargeable vibrator, because of its brand-building experience and global footprint, said Kate Cronin, global head of Ogilvy's healthcare practice and MD for the firm ...