A PR firm's ability to provide exceptional client service is what helps it stand out in a competitive marketplace.
Often, a firm needn't look far to find ways to offer such assistance: Simply tapping into its staff's unique experiences and interests can provide a firm with the enhanced level of service and commitment that gives it an edge over the competition.
"Agencies always seek unique ways to differentiate themselves," says Jonalyn Morris, director of Bender/Helper Impact (BHI) in LA. "When we have ...