As a consumer (and an increasingly eco-conscious one, at that), it's easy to see the powerful message emanating from outdoor clothing manufacturer - and cover-story subject - Nau.
A startup run by ex-Patagonia execs, it preaches a holistic sustainable message, gives 5% of its sales to mostly eco-focused charities, and curates films and other messaging that supports this world view.
But what about the energy companies, the car manufacturers, and packaged goods manufacturers? They must be able to construct a narrative ...