Though known as the Twin Cities, St. Paul has frequently lost the limelight to its sister city, Minneapolis. When the 2008 Republican National Convention (RNC) came into town, the City decided to mount a PR effort, says Erin Dady, director of marketing and convention planning for the city.

With the help of Goff & Howard (G&H) and Davis Communications Management, the City set out to highlight what makes St. Paul stand out.

Strategy
“We were really interested ...