MEMPHIS: Fox Sports Supports, the network's charitable initiative, is working with St. Jude Children's Research Hospital on an awareness campaign this NFL season.

The campaign kicks off September 12 and focuses around PSAs featuring Fox Sports NFL personalities including Terry Bradshaw, Michael Strahan, and Troy Aikman. It will also include on-air mentions by Fox Sports throughout the football season and the Super Bowl on February 6.

"We use the power of our brand and our on-air audience ...