NEW YORK: Former Porter Novelli executive Sonia Sroka has joined Edelman as EVP and group head of multicultural marketing.
Sroka started in the role this week. She is responsible for counseling clients to help them reach multinational and multilingual audiences, as well as developing talent in the agency's multicultural group. She leads a team of 15 specialists and reports to Adrienne Hayes, GM of consumer brand marketing in New York.
Sroka also joins Edelman's US multicultural and diversity task force, ...