New York Times automotive section, February 4
What are your client's media goals?
Robert Bronfeld: Our client is BRP (Bombardier Recreational Products), the leader in motorized recreational vehicles, with brands including Sea-Doo, Ski-Doo, Evinrude, and Can-Am ATV. BRP was looking for a key media placement for the launch of its 2008 Cam-Am Spyder Roadster, a paradigm-shifting three-wheel on-road vehicle.
The New York Times is certainly a high-profile outlet, but what made it good for a story on the Spyder Roadster. How did ...