Agencies: Rogers & Cowan, 360i, Dreaming Tree Films and T-3
Campaign: Sprite Refreshing Films
Duration: October 2010-present
Sprite teamed up with a number of agencies to launch an integrated digital campaign that gave young filmmakers the chance to write, produce, and direct short films starring celebrities including Donald Faison and Natasha Bedingfield.
Coca-Cola has run the program for the past 14 years, but this year decided to rebrand ...