NEW YORK: The Moroccan National Tourist Office (MNTO) has awarded a three-year, $1.3 million contract to Spring, O'Brien, marking the first time in more than 20 years that the organization has hired a US firm.
The forthcoming campaign is intended to capitalize on the rise in American visitors.
Plans are still in the works, but Spring, O'Brien will be targeting a variety of media "to bring the whole story of Morocco to the American media," including Moroccan food and lifestyle, according ...