NEW YORK: Online music streaming service Spotify initiated its long-awaited US launch this week and is leveraging an array of communications tactics to get its brand message out to consumers.
The UK-based company's strategic PR outreach includes print, online, and broadcast media relations as well as blogger, influencer, and brand advocate engagement.
Word-of-mouth marketing is key to Spotify's US brand awareness efforts, so the company is working to engage various social networking and marketing tactics in an effort to encourage users to tell ...