Brands have more avenues than ever to align with sports and activate fans' passion. Various leaders in the sector joined Gideon Fidelzeid in New York for this Catalyst Public Relations-sponsored roundtable.
Gideon Fidelzeid (PRWeek): Everyone in this room is impacted by athletes who have had major image crises, to some degree – Michael Vick, Plaxico Burress, Lance Armstrong, LeBron James. How does this impact your work and, more specifically, how does social media magnify this scenario?
Paul Bamundo ...