Does a client with a limited budget prevent you from suggesting a sports-oriented publicity tie-in? It shouldn't.
Instead of feeling sorry for yourself, look at it as an opportunity to show management just how creative you are by developing a sports marketing publicity program that can gain national major publicity without incurring the multi-million dollars price tag needed for big ticket sponsorships and athlete endorsements
Make certain that, when planning the program, you create one that works for both the client ...