Shaquille O'Neal may be one of the sports world's leaders on Twitter, but most athletes and sports organizations are still working to understand the space. The constant communication can be beneficial, but can also lead to blunders, like when San Diego Charger Antonio Cromartie complained about training camp food on Twitter – and was then fined for it.
 
With an increasing number of fans on social media, hungry to learn more about their favorite clubs and athletes, teams and ...