CAMARILLO, CA: New sporting goods manufacturer XProtex is targeting mommy bloggers in its first product launch, teaming up with Dotted Line Communications for the campaign.
The agency was brought on to promote a line of protective baseball gloves for XProtex, which is an Internet retailer. The new XProtex line, which was officially available for purchase in late January, is also being promoted through Facebook and Twitter in the weeks leading up to Major League Baseball's spring training on March 1.
XProtex ...