With an estimated 20 billion search queries about people done a month, the Silicon Valley startup wanted to be in a position to dominate that market, noted Renee Blodgett, Spock's PR consultant.
"From celebrity blogs to social networks, people are inherently drawn to learning about other people," she said via e-mail.
IDEA: Spock.com's PR strategy has been to demonstrate the product to traditional and non-traditional media. "Searching for people is one of the most important applications on the Web," Blodgett said. "However, ...