NEW YORK: As Spiegel celebrates its 145th anniversary this month, the apparel brand is focusing more on PR. The PR is part of a retooling of the company's overall marketing strategy, explained Sonaly Aditya, senior director of brand development and e-commerce for the brand.
“We were brought in to focus on developing our brand,” said Aditya, referring to her recent hiring, along with Lindsay Sargent, a PR AE for Spiegel, Newport News, and ShapeFX. “We're really traditionally a catalog company. We ...