Company: Kellogg's Special K
Agency mix: Leo Burnett, Ketchum, Starcom
In-house lead: Teresa Lindsey-Houston, director of Special K Morning Foods
Lead agency: Leo Burnett
Campaign: Be Victorious
When Special K launched "Be Victorious" in January, the effort quickly drew parallels to the "Campaign for Real Beauty" by Dove. Both made the hallmark of their campaign "real" women, meaning those who don't conform to idealized images of beauty.
"We're flattered to be compared and there are some ...