LAS VEGAS: The Patron Spirits Company has selected SparkPR to lead efforts for the “Find Balance, Find Ultimat” campaign promoting the Ultimat Vodka brand.
The company chose SparkPR after a competitive review process. The firm will work on the initiative for “several months,” said Greg Cohen, director of corporate communications at Patron Spirits.
He added that the company hired SparkPR primarily because of its social media capabilities.
“Their experience with digital PR was quite impressive, and we have a number of ...