Measurement consultant helps the airline's comms department display its worth to the bottom line
Like nearly every other corporate communications executive, Linda Rutherford, VP of PR and community affairs at Southwest Airlines, was looking for a way to measure the effectiveness of her department's work. That opportunity arose in 2005, when she met Communications Consulting Worldwide (CCW) cofounder Jonathan Low at an Institute for Public Relations measurement summit.
Low and his partner, Pamela Cohen, began developing CCW in 2004, with the goal ...