DALLAS: Southwest Airlines has hired Edelman for a one-year project to streamline communications within its various community outreach programs.
The agency will also identify new programs that will help Southwest make a larger and more positive impact in the communities it serves.
Edelman won the account following a review. The firm's just-launched Business and Social Purpose practice will manage the work, which will be led by practice chair Carol Cone.
Debra Benton, director of community relations and charitable giving at ...