PIERRE, SD: The South Dakota Department of Tourism has chosen Sioux Falls' Lawrence & Schiller and Kansas City-based MMGY Global to promote the state. The two contracts are worth up to $7.5 million combined.
Lawrence & Schiller's contract, which is worth up to $5 million, includes development of the department's overall creative strategy, production of traditional media such as broadcast and print ads.
MMGY Global's contract, valued at up to $2.5 million, includes digital marketing strategy and placement, market research, and ...