SAN FRANCISCO: Zee TV USA has enlisted EthnikPR to expand its outreach in North America. The firm was selected after a competitive search.
The South Asian entertainment network plans to target the 3.2 million South Asians living in the US, in addition to potential advertisers, in order to grow the network as it marks 10 years of broadcasting in the country, said Vibha Chopra VP of marketing for Zee TV's North America division.
“We're trying to make Zee TV the Telemundo ...