NEW YORK: Coyne PR was named AOR for South African Tourism to lead and implement an integrated marketing, and PR campaign promoting travel to the area.
The program will initially focus on education of Americans about South Africa's aesthetic, wildlife, and culture, as well as its adventure opportunities, eco-tourism, and conference facilities, to drive interest. The initiative will be supported through consumer and trade events, media tours, sponsorships, partnerships, and news bureau services.
South African Tourism joins Coyne PR's other travel ...