BEDFORD, MA: SoundBite Communications, a provider of cloud-based customer communications solutions, recently acquired SmartReply in an effort to become a disruptive force in the expanding mobile marketing industry. Cash consideration paid at closing totaled $3.2 million.
The company was acquired for its expertise in working with clients, many of which are leading retail brands, and for the potential benefits to both companies that can emerge through their joint product offerings.
“We see tremendous opportunity for mutual benefit from the SmartReply acquisition,” said Mark ...