SAN FRANCISCO: Mobile advertising platform Tapjoy has appointed Sony Computer Entertainment senior director Patrick Seybold VP of global communications and marketing partnerships.
Seybold, who has held various communications positions at both Sony Computer Entertainment and Sony Network Entertainment since 2001, will spearhead Tapjoy's global communications initiatives, social media efforts, and marketing partnerships.
Most recently, Seybold served as senior director of media, brand alliances and partnerships, and activation and social media at Sony Computer Entertainment for six months. Before that, ...