NEW YORK: Sony Electronics recently sent fashion models onto Manhattan's streets for the launch of its new Vaio P Series notebooks. The effort, aimed at “fashionista” men and women alike, was dubbed the company's first Fashion Week marketing campaign. It will last through February 14, aligning with New York's Fashion Week.
“Live mannequins,” dressed in designer gowns and posing with the notebook, began appearing at venues across the city on January 30.
“We wanted to create a concept that lives,” said Ken ...