FOSTER CITY, CA: Sony Computer Entertainment America has issued an RFP for its PlayStation business that totals seven figures annually.
Patrick Seybold, senior director of corporate communications and social media at PlayStation, told PRWeek the review includes the company's corporate, hardware, software, and PlayStation Network PR business.
Currently, Porter Novelli works on about “80-90%” of this business and SparkPR handles hardware PR responsibilities for PlayStation Portable, Seybold said. The company's social media business, handled by Voce Communications, is not being ...