SAN DIEGO: Seeking to spark dialogue and give a "human" face and voice to the global corporation, Sony Electronics last week launched its first consumer-oriented blog at Sony.com/electronicsblog.
"Many of our consumers are spending a lot of time with social media," said blog host Rick Clancy, Sony Electronics' SVP of corporate communications. "One way to be relevant to that audience is to communicate with them through the media they're paying attention to."
According to Clancy, a fundamental part of the blog's mission ...