SAN DIEGO: Sony Electronics has rolled out an integrated campaign to highlight how consumers use devices in its key product categories, including TV, tablets, and Nex cameras.
Using the theme “when you turn on a Sony, you can't help but show it off,” the electronics company is asking consumers to act as brand ambassadors by telling stories about their favorite Sony product experiences at sony.com/stories. The company will pick one winner to receive a prize pack of Sony products and the ...