SAN DIEGO: Sony Electronics has issued an RFP for a PR AOR for its US consumer electronics business. Atomic PR is the account's incumbent.
The company is “early on in the process,” said Valerie Motis, director of corporate communications at Sony Electronics.
She added that the review is an action that the “procurement department requires every now and again” to make sure the business is getting the services it needs for the right price.
“We want to be sure that we're doing ...