NEW YORK: Sony Ericsson (SE) has selected Burson-Marsteller as its North American AOR, consolidating its PR function.
Last year, the company selected Burson as its global AOR but had retained GolinHarris as its North American AOR.
“It's really about leveraging the global relationship,” said Stacy Doster, head of PR for SE. “Especially in today's economy, it's important that we follow the lead of the company globally.”
Doster said the company's primary communications goal is to build its brand in North America. ...