SAN DIEGO: Sony Electronics recently selected Atomic PR as its US agency of record for PR and social media. Atomic will handle all PR, social media, and digital for the company's PCs, tablets, cameras, camcorders, home theater, and audio products as well as for Sony retail stores. The budget on the account was not disclosed.
Atomic was chosen following a multiple-round review process involving a number of PR, digital, and social media agencies.
The agency was selected for a number of ...