SAN DIEGO: Sony Electronics will conclude its multifaceted social media campaign, #CatchTheTablet, in Seattle today.
The company launched the effort earlier this month to promote its Tablet S product to consumers and generate buzz before its September 15 launch. It used a combination of media relations, social media and a small amount of advertising to promote the campaign and encourage consumer involvement. Atomic PR supported the PR components of the campaign.
Sony representatives and street teams traveled to Miami, San Francisco, ...