SANTA BARBARA, CA: Consumer electronics manufacturer Sonos has named Interpublic Group agencies Weber Shandwick and Rogers & Cowan its PR AOR team after a competitive review.
Sonos began an RFP process in May to find a PR agency to raise consumer awareness of its brand and to drive sales. Weber and Rogers & Cowan pitched for the business as a team.
Eric Nielsen, senior PR manager at Sonos for the Americas and Pacific, confirmed the agency hire. Weber deferred comment ...