MIAMI: In an attempt to profit from the talents of its PR staff, Sonesta Hotels has spun off its corporate communications department into a wholly-owned subsidiary, PR By Design, headed by cor-porate director of public relations Deborah Roker.
Roker, who will also serve as president of Miami-based PR By Design, told PRWeek that the idea came to her in March when Boston-based Sonesta was faced with losing one of the four beach resorts it manages and handles public relations for ...