Client Solta Medical (Hayward, CA)
PR agency Cohn & Wolfe (Atlanta)
Campaign Stop the Pop
Duration September-December 2010
Budget Approximately $100,000
Solta Medical broadened its aesthetics portfolio last February with Isolaz, a laser treatment for acne gained via acquisition of Aesthera. Jeff Nardoci, Solta's global marketing VP, explains that while Isolaz is highly efficacious for acne, brand awareness was low.
Aiming to reach acne sufferers aged 18 to 25, Solta and AOR Cohn & Wolfe launched ...