While much of the news attention regarding health issues has focused on healthcare reform, the idea of a soda tax, applied to sugar-sweetened drinks, is slowly moving from a fringe issue to a noticeable concern for the country's largest beverage companies.
The American Beverage Association (ABA) launched the first wave of an advertising campaign in July to address early concerns about a soda tax, following a recommendation from the Senate Finance Committee that taxes from sugared drinks could be used to ...