Consumer brands, politicians, and even b-to-b enterprises are mastering social media. Granted, they are doing it with various degrees of gusto and for various reasons, but they are moving forward.
However, healthcare brands and services remain somewhat stuck. Some would say healthcare communicators are hampered by the lack of definitive guidance from regulators. Others would say that it's the conservative nature of healthcare companies that limit the rapid engagement of healthcare stakeholders via social media. I think it's far ...