At TED2012, the world's leading thinkers and doers lined up at a Genentech exhibit, swabbed the inside of their cheeks and had their genes turned into a personalized piece of music that was delivered to them less than 24 hours later. While listening to their music, they learned what percentage of the 1,200 TEDsters had a sweet tooth based on their genetic profiles.
Our job as health communicators is to translate - take "high science" and make it meaningful. The ...