Taco Bell (Irvine, CA)
Taylor (New York and Los Angeles)
Cool Ranch Doritos Locos Tacos Launch
CEO Greg Creed wanted to reinvent the taco in preparation for Taco Bell's 50th anniversary celebration in 2012.
The company collaborated with Doritos, owned by former Taco Bell parent PepsiCo, and launched the Nacho Cheese Doritos Locos Tacos last year. Rob Poetsch, director of public affairs and engagement at Taco Bell, says it was the biggest launch ...