Tony Obregon, director of social media at Cohn & Wolfe, regularly engages with reporters by responding to their Twitter feeds and leaving relevant comments on their blogs. So when he developed a pitch for a particular reporter, he returned to the realm where their interaction began and sent a Twitter pitch that ended with the question, "Is it kosher to ask you this via Twitter?"
What he got was a reply nudging him to read the reporter's blog post that ...